The December Delusion: Why We Buy What We Don’t Need

The December Delusion: Why We Buy What We Don’t Need

My left arm felt like a foreign object, a numb, heavy club dragging along as I reached for the coffee mug. Slept on it wrong, again. The pins and needles, a slow, crawling reawakening, mirrored the familiar, slightly nauseating feeling that settles in the corporate world every December.

It’s the tenth. Already, the air hums with a specific kind of frantic energy, a strange, almost ritualistic urgency. I saw Mark, our head of IT, last week, looking like he’d just run a marathon in a data center. He had that wild-eyed, adrenaline-pumped look of someone trying to outrun a deadline that makes no sense. He was ordering 75 high-end webcams. Not 70, not 80, but exactly 75. And 200 ergonomic mice. For a team of 125 people. “We have $15,005 left in the Q4 budget,” he explained, barely pausing for breath, his voice tinged with a mix of resignation and perverse pride. “If we don’t spend it, they’ll cut it next year.”

This isn’t just spending; it’s a performance.

It’s a bizarre, annual pantomime of fiscal responsibility where the actual responsible thing-saving money, delaying purchases until a genuine need arises-is punished. This isn’t just about Mark or his department; it’s a systemic flaw, a deep vein of irrationality running through what purports to be logical, data-driven finance. We’ve all seen it. The unnecessary office furniture, the subscription services nobody uses, the consulting hours booked just to empty the till. It’s like a game of Hot Potato where the potato is money, and the goal isn’t to get rid of it responsibly, but merely to not be holding it when the music stops.

For years, I viewed this as a necessary evil, a quirky byproduct of corporate finance, something you just had to navigate. You learned the rules, you played the game. My own department, more than a few times, found itself scrambling for something, anything, tangible, to justify a budget line item we feared losing. It was always a delicate balance: don’t look too flush, or they’ll think you have too much; don’t look too lean, or they’ll think you don’t need it. But thinking back, even the times we genuinely needed something, like new software licenses for 45 users, we’d wait until November to push the order through, just to be sure we weren’t showing a surplus too early. This isn’t efficiency; it’s an elaborate charade.

The Strategic Cost

What does this do to us, as professionals? It chips away at our capacity for strategic thinking. When the primary directive becomes “spend it all,” true value creation takes a backseat to budget defense. We’re incentivized to be short-sighted, to chase quarterly metrics that reward consumption over conservation. It fosters an environment where an unspent dollar is seen as a mistake, not a savvy saving. The institutional knowledge we build, the insights we gain into operational efficiency, all become secondary to this relentless, self-defeating cycle. It’s a profound disconnect, turning what should be a tool for growth into a political entitlement to be defended at all costs.

Before

42%

Success Rate

VS

After

87%

Success Rate

Take Morgan D.R., a dyslexia intervention specialist I know. Her work is about precision, about identifying the exact, individual need and deploying resources effectively to meet it. She once told me about a school district she consulted for that had $2,075 left in their grant for specialized educational tools. Instead of carrying it over for the next intake of students who might need specific, high-cost software, they bought 25 new iPads – despite having 150 perfectly functional ones already. Their reasoning? “Use it or lose it.” Morgan was frustrated. She understood the financial constraint, of course, but pointed out that buying generic tech when specific learning software was needed felt like a betrayal of the students’ actual needs. She saw it as a systemic oversight, where the incentive structure blinds people to the true purpose of the funds. She’s often said that if she approached her students’ needs with that level of generalized, unspecific spending, none of them would make any progress. Her approach, deeply rooted in individual assessment and targeted intervention, is the philosophical opposite of this broad, untargeted budget-flushing. Her work highlights a fundamental truth: resources are best deployed when guided by genuine, specific needs, not by arbitrary fiscal deadlines.

Eroding Trust and Foresight

This phenomenon isn’t new. It’s been happening for 55 years, probably more. And it’s not unique to any one industry or company size. What I’ve come to realize, a realization that hit me like a phantom limb ache in my still-tingling arm, is that this practice doesn’t just waste money; it erodes trust. It tells employees that their judgment about what’s truly needed isn’t valued as much as their ability to empty an account by December 31st. It makes planning a mockery, innovation a gamble, and responsible stewardship a dangerous game.

When we focus on genuine affordability and value for the customer – whether that customer is external or an internal stakeholder – we are forced to challenge these antiquated notions. The ‘yes, and’ approach here isn’t to say, ‘yes, you need to spend the budget, and spend it on anything.’ It’s more like, ‘yes, budget management is critical, and we can achieve it through strategic foresight rather than last-minute panic.’ It means finding real problems to solve, not fabricating purchase orders to hit arbitrary targets. It asks us to consider the downstream impact of every decision. What if Mark had been allowed to roll over $15,005 to invest in training for his team in Q1, or to pilot a crucial security upgrade that wouldn’t fit into the current year’s budget but would offer massive long-term benefits? The current system actively discourages this foresight. It treats money as a perishable commodity, instead of a fluid resource that can be deployed thoughtfully over time.

Strategic Foresight

Imagine a system where unspent funds are re-evaluated for future strategic use, not summarily confiscated.

A Better Way Forward

There’s a better way, of course. It involves transparent communication, flexible budgeting models, and a culture that celebrates efficiency and genuine savings, rather than penalizing them. It requires a shift from viewing budgets as static entitlements to dynamic resources that adapt to real-world needs and opportunities. We could adopt a more fluid financial approach, where funds are allocated based on ongoing project needs and strategic objectives, rather than rigid calendar year constraints. Imagine a system where unspent funds are automatically re-evaluated for future strategic use, rather than summarily confiscated. This approach, centered on the actual problem to be solved and the value created, is what differentiates forward-thinking organizations from those trapped in a cycle of waste.

Ultimately, if we want to build resilient, innovative organizations that truly value resources, we need to stop playing the ‘use it or lose it’ game. It’s an outdated relic that actively undermines the very principles of good financial management and strategic foresight. It’s time to question every line item, every last-minute purchase, not with suspicion, but with a genuine desire to allocate resources where they create the most impact. It’s about valuing the careful deployment of capital, the kind of precision that ensures every dollar, every decision, serves a clear, strategic purpose.

This isn’t just about saving a few dollars; it’s about restoring integrity to our financial processes. It’s about building trust, encouraging genuine strategic planning, and ensuring that our teams are empowered to make decisions that truly benefit the organization and its stakeholders, rather than just clearing a ledger before the clock runs out. The ability to manage resources effectively, to make smart, value-driven decisions, is a hallmark of truly effective operations. Perhaps it’s time we all took a page from companies focused on smart, efficient solutions like SMKD and applied that same lens to how we manage our internal funds. The real victory isn’t spending every last cent; it’s ensuring every cent spent yields genuine value.

Rethinking Budgets

Investing Wisely

Promise to Invest

What if we started treating our budgets not as an obligation to spend, but as a promise to invest wisely? That’s the question that lingers, long after the last budget report is filed and the numbness in my arm finally fades.