The Shattered Start
The shards of my favorite ceramic mug were still crunching under my boots when I walked into the conference room. It was my fault, really. I’d reached for the handle with a hand already full of 15 different folders, and gravity did what gravity does. That mug had seen 25 different hotel openings and at least 45 different ‘strategy pivots,’ and now it was just a pile of blue dust on my kitchen floor. I felt raw, exposed, and entirely too sober for a meeting that was scheduled to last 95 minutes. The air in the room was thick with the scent of overpriced catering-those tiny 5-dollar sandwiches that taste like cardboard and despair.
[the sound of a whiteboard marker is the sound of time dying]
The Committee Consensus
Jeremy, the VP of Brand Synergy, leaned back in his chair-a piece of furniture that likely cost the company $1245 but looked like a torture device from the future. He had that look in his eye. It’s the look of a man who is about to say something profoundly useless with the confidence of a prophet. He cleared his throat, adjusting his 85-dollar silk tie. ‘I love the energy on this new initiative, Echo,’ he said, looking directly at me. ‘The idea of a frictionless, 5-minute check-in process for the boutique wing is revolutionary. Truly. But we need to be careful. We need to ensure we’re looking at this from all 35 possible angles. Let’s form a steering committee to explore the synergies.’
Committees are not for making decisions. They are for diffusing responsibility so that when an idea inevitably fails, no single person can be blamed.
And there it was. The guillotine. The moment the spark of a good idea is unceremoniously snuffed out by the wet blanket of corporate consensus. Everyone in the room nodded, their faces settling into that comfortable mask of ‘assigned work.’ I’ve seen this happen 155 times in my career as a mystery shopper and hotel consultant. You present a solution that is obvious, lean, and effective-something that could be implemented in 5 days-and the organization immediately reacts like a biological organism attacking a virus. The ‘virus’ in this case is progress. To an enterprise built on the slow, grinding gears of middle management, a fast decision is a dangerous thing because it leaves a paper trail that points back to a single human being. Committees are not for making decisions. They are for diffusing responsibility so that when an idea inevitably fails, no single person can be blamed. If 15 people sign off on a disaster, then the disaster belongs to ‘the process.’ And the process can’t be fired. It’s the ultimate act of organizational cowardice, dressed up in the language of collaboration. We spend 55 hours a month in meetings to avoid the 5 minutes of discomfort that come with saying ‘Yes’ or ‘No’ to a risky idea. We’ve created a world where the fear of being wrong is so gargantuan that it’s preferable to do absolutely nothing at all, as long as we do nothing together.
The Culinary Catastrophe
I remember an inspection I did for a luxury resort in the Maldives. They wanted to redesign their breakfast menu. The original chef, a brilliant woman with 25 years of experience, wanted to focus on local, sustainable seafood. It was bold, it was fresh, it was exactly what the high-end traveler wanted. But the ‘Steering Committee for Culinary Excellence’ got a hold of it. Over the course of 45 meetings, they added 5 different types of pancakes, 15 variations of eggs Benedict, and a 65-page wine list that no one asked for. By the time they launched, the menu was a bloated, incoherent mess that looked exactly like every other Marriott in the world. The chef quit, the costs went up by 35 percent, and the guest satisfaction scores plummeted by 25 points. But the committee? They patted themselves on the back because they had achieved ‘total stakeholder alignment.’
Metrics of Alignment Failure
Committee Driven Inflation
Stakeholder Alignment Achieved
The Bureaucratic Residue
It makes me want to break another mug. Maybe 15 more. There is a specific kind of exhaustion that comes from watching smart people turn themselves into obstacles. I’m Echo S.K., and my job is to notice the dust behind the armoires and the 5-millimeter gap in the curtains that lets the morning sun ruin a guest’s sleep. But the biggest ‘dust’ I see in the corporate world is this layer of bureaucracy that settles over everything. We talk about ‘agility’ and ‘lean methodology’ while requiring 85 signatures to change the color of a lobby rug. It’s a paradox that would be funny if it weren’t so expensive. I’ve seen projects with a 5-million-dollar budget get stalled because 5 people couldn’t agree on the phrasing of a single internal memo.
The Beige Survival Rule:
This demand for consensus is a trap. It’s a way to ensure that only the most beige, unoffensive, and uninspiring ideas survive. If you have to please everyone, you end up with something that moves no one.
Foraging for Speed
True leadership is about taking the hit if you’re wrong. It’s about standing in front of the 15-person board and saying, ‘I believe in this, and if it fails, it’s on me.’ But that’s a rare commodity in a world where everyone is looking for an exit strategy or a way to pivot their way out of accountability. I’ve found that the best way to bypass this committee-kill-switch is to act before the committee has time to form. It’s the ‘better to ask for forgiveness than permission’ approach, which works about 75 percent of the time. The other 25 percent? Well, that’s why I have a lawyer and a very high tolerance for awkward silence. In the world of logistics and business management, speed is often the only real advantage you have. This is why tools like best invoice factoring software are so vital for people who actually want to get things done. They provide the kind of streamlined, no-nonsense support that allows business owners to maintain cash flow without waiting for a 15-person task force to approve their next move. It’s about empowering the person who is actually doing the work, rather than the person whose only job is to comment on the work.
KPI Illusion
I’m currently staring at a spreadsheet that lists 25 different ‘Key Performance Indicators’ for this new check-in project. If we meet all 25, the project will be considered a success, even if the guest experience is terrible.
KPI Fulfillment
73% Met
The metrics are met, but the forest for the trees is lost.
That’s the magic of committees: they replace the actual goal with a series of metrics that are easy to measure but impossible to care about. We’ve lost the forest for the trees, and then we’ve spent 45 minutes arguing about what kind of trees they are. I think about my broken mug. It was simple. It was functional. It didn’t need a committee to tell me it was a good mug. It just worked. And now it’s gone, replaced by a 5-dollar plastic cup that the committee decided was ‘more durable and cost-effective for the office environment.’
[the plastic cup tastes like chemicals and compromise]
Exposing the Emperor
There’s a strange comfort in being the person who points out the emperor has no clothes. Or, in my case, the person who points out that the hotel’s ‘premium’ linen is actually a 125-thread-count polyester blend. People hate it. They want the illusion. They want the committee to tell them that the polyester is a ‘strategic choice for guest comfort.’ But reality doesn’t care about your consensus. Reality shows up at 5 in the morning when the guest can’t sleep because the pillows are too thin and the ‘synergized’ check-in process took 25 minutes instead of 5.
The Path Forward: Embrace Accountability
If we want to build things that matter, we have to be willing to kill the committee. We have to be willing to let one person make a call and live with the consequences. We need more ‘I think’ and less ‘we feel.’
I’m tired of the 15-minute introductory rounds where everyone explains why they’re in the room. You’re in the room to either make a decision or get out of the way of the person who is. It sounds harsh, I know. Maybe it’s just the shards of my mug talking. Or maybe it’s the 15 years I’ve spent watching genius ideas get diluted into mediocre sludge by people who are more afraid of a bad quarter than they are excited by a great decade.
The Final Proof
Next week, I’ll be in another hotel, in another city-probably one with 35 identical floors and a lobby that feels like a hospital waiting room. I’ll check the 5 corners of the room for dust. I’ll test the 15 different channels on the TV. And I’ll know, just by looking at the layout of the bathroom, exactly how many committees were involved in the design. You can always tell. The more committees, the further the towel rack is from the shower. It’s a law of nature. You can’t reach the towel because someone in the ‘Safety and Accessibility Task Force’ argued that it was 5 inches too close, and no one had the guts to tell them they were being ridiculous. So the guest drips water all over the floor, and the committee stays safe in their office, 105 miles away, proud of their contribution to the process.
The True Cost of Consensus
55 Hours/Month
Wasted in meetings.
155 Ideas
Killed by consensus.
The Process
The shield for accountability.